Social networking websites are similar to anything else computer-related in that they enrich, enliven, and complicate our lives. That's why you're reading this antiquated device known as a book. This chapter will teach you everything you need to know about the various format types and specifications used by the websites, so you can maintain your profiles and posts up to date. Because each social networking website has its own formatting needs, we've focused on the five social networks with the largest user bases to keep this chapter reasonable. 1. Facebook 2. LinkedIn 3. Twitter Twitter is number three, YouTube is number four, and Instagram is number five. Although the parameters in this chapter are subject to change, they will give you a decent indication of what to expect. The information in this chapter is accurate as of early 2020, but you should always check the social network's website's help section for visual and/or video requirements to verify there haven't been any recent modifications.
Social networking websites are similar to
anything else computer-related in that they enrich, enliven, and complicate our
lives. That's why you're reading this antiquated device known as a book. This
chapter will teach you everything you need to know about the various format
types and specifications used by the websites, so you can maintain your
profiles and posts up to date. Because each social networking website has its
own formatting needs, we've focused on the five social networks with the
largest user bases to keep this chapter reasonable. 1. Facebook 2. LinkedIn 3.
Twitter Twitter is number three, YouTube is number four, and Instagram is
number five. Although the parameters in this chapter are subject to change,
they will give you a decent indication of what to expect. The information in
this chapter is accurate as of early 2020, but you should always check the
social network's website's help section for visual and/or video requirements to
verify there haven't been any recent modifications.
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Facebook
Your cover photo must be 400 pixels wide by 150
pixels tall on Facebook. On a desktop or laptop, however, the site
automatically resizes your cover photo to 820 pixels wide by 312 pixels high
(or landscape tablet). Facebook resizes the photo to 640 pixels wide by 360
pixels high when viewed on a smartphone. Take Facebook's recommendations for
designing a cover photo that loads quickly on their website and mobile site:
produce a sRGB (short for standard Red Green Blue) graphic in JPEG format
that's 851 pixels wide and 315 pixels high. After you've created the cover
photo with those dimensions and colors, make sure it's under 100KB in size
before uploading it to Facebook.
Twitter
Twitter is also clear about what it expects
from a cover photo, which it refers to as a header image. If you have a
low-resolution monitor, you may wish to downsize the graphic to a smaller size
so Twitter can enlarge it while maintaining the correct aspect ratio, which is
the proportionate relationship between the width and height of the image.
1. Check the width of your browser window using
a website like adjust My Browser.
2. In your chosen graphics program, create a
new graphic file with a width of 1500 pixels and a height of 500 pixels. For
this example, we'll utilize Adobe Photoshop. (Don't worry if your cover photo
doesn't completely fit into the Adobe Photoshop window.)
3. Adjust the image size to fit your browser
window's width. If the Aspect Ratio icon is chosen, as it is by default in
Adobe Photoshop, the height adjusts automatically. You can now create and
upload your Twitter cover photo.
YouTube
YouTube's channel art, or cover photographs,
are displayed not only on desktop and mobile computer screens, but also on
television screens. Because the screens are so varied and larger cover
photographs can be cropped, Google suggests uploading a photo that's 2560
pixels wide by 1440 pixels high and no more than 6MB in size. If the video
quality on your computer isn't high enough, you may have to settle for seeing
only parts of the photo at a time and/or downsizing the photo in your favorite
graphics software to fit on your screen. You can also make your cover photo the
minimal size required by Google: 1546 pixels wide by 423 pixels high.
Instagram
Because Instagram doesn't have a place for
cover photographs, you won't have to worry about the size. Photographs of
Profiles The photo that displays in the circle on your profile page on all of
the social networking platforms we examine in this chapter is known as a
profile photo. You are free to upload any photo as long as it adheres to the
site's criteria. If you're creating a profile for your business, you might want
to include your corporate logo.
Create social media images
The heart and soul of social media is images.
While video is highly engaging and good at generating trust, and text remains
the backbone of internet communication, photography plays an important role.
Take a moment to consider how common the use of images is. Facebook, Twitter,
LinkedIn, Pinterest, and Instagram all include native photo sharing features,
as well as private direct message sharing. Furthermore, every social network
allows members to post a custom profile photograph, which serves as a method
for them to visually identify themselves to the rest of the world. As you
learned in Chapter 5, Facebook, LinkedIn, and Twitter enable users to post
photographs that appear above their profiles as profile and cover photos. Even
YouTube, which is based on video uploads, makes use of them, allowing users to
upload personalized photos as thumbnails for their videos. All of this is to
say that no matter when or how someone interacts with you or your material on
social media, they will see one or more of the photographs you've chosen to
include. Your social media imagery is frequently one of the first things your
audience sees, and it's your first chance to make a great first impression.
This chapter is dedicated to assisting you in making the most of that chance.
It all begins with a knowledge of the subjective quality of the photography you
might utilize, as determined by the network to which you're posting; then we'll
go over how to find and make such images.
WHERE CAN I FIND AMAZING IMAGES?
There are basically three ways to create
photographs for social media (at this moment, I'm focusing on feed posts): 1.
Invest in images 2. Design graphics 3. Take your own photos. Now, just because
we're talking about buying photos doesn't imply they have to be pricey. There
are also places where you may download photographs for free—but they must be
labelled as such. It is not allowed to use Google's image search unless you go
to Google's advanced settings and scroll down to change use rights to
"free to use or share, even commercially." Even so, be cautious! It's
not enjoyable to get sued for copyright infringement, and you might be in
trouble if you use a picture that was illegally shared by someone else. It is
worthwhile to make the effort to visit those other websites. For example,
Pixabay is a terrific location to find free images to use in your marketing and
social media campaigns. However, you are usually expected to give credit to the
image's source whenever you use it, which may or may not be convenient.
Instead, we recommend buying images from Shutterstock, iStock, or Deposit photos.
Here are seven things you should photograph for
your blog posts: 1. You 2. Your employees 3. Your company and facilities Nature
is #4, your city is #5, and your clients are #6. 7. Who is your target market?
8. What are your hobbies and interests? 9. Happenings Your industry is number
ten. Take a day to watch several YouTube videos on composition and methods,
especially those pertaining to your camera of choice, if you've never done any
photography before. Peter McKinnon is one of our favorite photographers to
follow on Instagram—his videos will teach you a lot!
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