Social media marketing has entered a new era. Personal branding is now more important than product and company branding. Personal branding has risen to prominence in the last few years, replacing more traditional methods of marketing. In addition to individuals, companies are taking advantage of the personal branding trend and reaping the rewards. Exactly why should one care about their own personal brand? Are there any differences between the branding of a company and the branding of an individual? It's important to note that personal branding differs significantly from corporate branding. Personal branding is all about how others see you. It's a method by which people appreciate themselves by presenting a rosy picture of their character. To put it another way: Corporate branding focuses itself instead on packaging to increase sales for a firm or organization. Corporate branding and personal branding have only one thing in common: both aim to project a favourable and
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