You want to build relationships with a community of like-minded people who could become your clients on whichever social site you choose. Images and the narrative they tell are the most important tools on Instagram. Create a collection of category tales to which your personnel can go to assist them focus on uploading the relevant photographs for the company. You want your team to be able to quickly create new photos and films so they don't miss any important moments. For instance, consider the following tale categories:
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Volunteering in the community: photos of
charity events and user training sessions.
Photo submissions from community members: encourage
people to submit images of themselves using the product.
Our pets at work: adorable pet images that humanize your
employees while also allowing them to interact with other pet lovers who can
contribute their own photos.
Contests: Photos of contest submissions
submitted by users, as well as photos of the winners.
Featured employees: A video of
employees providing a video hello (fifteen seconds long at most).
Requests for product improvements: Photographs of
present products with company questions about how to enhance them. Customers
are requested to respond to these questions and provide their own suggestions.
Inspiring photographs for no reason other than
to make others happy: a lovely image from nature or everyday life
to make others happy. The best method is to keep consumers engaged by adopting
consistent story themes. When visitors view a new image, they may connect it to
the rest of the photos that make up your brand's storyline. This gives the
impression of being part of a "series," which keeps people coming
back for more. Consider it a TV show with specific stories that are updated on
a regular basis.
There are two other things that your team
should be aware of:
1.Hashtags:
As previously said, hashtags are used to help others find your work.
Use
ones that are already in use and are relevant to your brand. People are already
accustomed to using them. Additionally, establish hashtags that are specific to
your company.
2.Captions:
Every photograph should be accompanied by a caption. We've been taught to seek
for and read them. As a result, captions are an integral element of the
Instagram marketing strategy. Don't make the mistake of thinking they're
optional. Longer ones have been proved to be preferred by users, so think
carefully about what you write. Be inventive!
Curation and Distribution
The
premise that sharing will generate excitement and new followers is central to
everything you do on Instagram. The way you share your material with your
audience goes hand in hand with its development. As previously said, you are
telling stories. The best way to do it on Instagram is to use the platform's
Stories feature, which pretty much speaks for itself.
Instagram stories are a fun way to keep up
with
Instagram
Stories, which debuted in August 2016, is the company's most popular feature to
date. In today's fast-paced world, not everyone has time to browse through
applications like Instagram for hours on end, no matter how lovely the
photographs are. With the Stories feature, brands now have 10 to 15 seconds to
pitch whatever they're advertising - themselves, their products, or whatever
else they're promoting. Everyone who follows you has their stories
automatically posted on their homepage. As a marketer, you can take advantage
of this in a variety of ways. Because you can publish photographs and videos,
the amount of content you can create is virtually limitless. You could use a
plain background with strong writing to promote your upcoming contest or a
clickable link to your website; you could use short movies to show how your
products are manufactured - the options are unlimited! Instagram Stories gained
even more capabilities in 2018, allowing you to create more dynamic, engaging
posts. Here are a few examples:
When
viewers click on the links, they can be quickly routed to your blog, website,
or even another account.
Polls:
You
may use an interactive poll on your Stories to quickly learn more about your
clients. You may, for example, inquire about their thoughts on product color
combinations or what food they'd like to have prepared next. The topic of your
poll could be anything related to your brand.
Viewers
can now react to your video right away, without having to write a comment or
send you a direct message. Marketers can use this information to determine
whether users like or dislike a certain advertisement.
Users
had to race to fit everything under the 15-second limit when the feature
originally arrived. You may now upload longer videos and the app will
automatically split them into 15-second intervals for you - it's simple and
painless, and you won't have to rush through any dialogue or text to make it
fit.
Stories to Share:
This
is really beneficial in terms of client engagement. You can now share other
people's stuff in your Stories, with a link back to the original source. This
is fantastic if you're doing cross-promotional content with other users or
brands. You may also share a customer's A++ wonderful review of your brand to
your Stories so that your other followers can see how amazing you are. Consider
it a form of retweeting. When Instagram Stories first debuted, one potentially
problematic component was that it would only show on your followers' homepage
for 24 hours before being archived. This issue was resolved in December 2017
with the introduction of Instagram Highlights.
Highlights from Instagram
Instagram
launched the Highlights feature to prevent Instagram stories from disappearing
after a day. Users can now store their stories to curation-specific galleries
on their profiles. Using the story category examples from the preceding section,
a corporation may have a Highlight for "Community Work," another for
"Featured Employee," and yet another for "Contests." There
is no limit to the number of Highlights you may create, but each Highlight can
only contain 100 Stories. Your followers will be able to come back to your
Stories if they require information beyond 24 hours if you employ the
Highlights feature.
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